„Indien als potentieller Zukunftsmarkt der österreichischen Tourismuslandschaft – Interkulturelle Anforderungen an heimische Dienstleistungsbetriebe“ ist der Titel der Bachelor-Arbeit von Katharina Knapp
Indien stellt aufgrund gegenwärtiger wirtschaftlicher Tendenzen und einem schnell um sich greifenden gesellschaftlichen Wertewandel eine der zwölf Nationen dar, die seit Kurzem verstärkt im Fokus der touristischen Marktbearbeitung Österreichs stehen. Das Potential des Quellmarkts Indiens wird hinsichtlich einer Ankurbelung der heimischen Tourismuswirtschaft als chancenreich erachtet. Aber welche Anforderungen birgt ein derartiger Markt, der sich wesentlich von bekannten und lange vertrauten Märkten unterscheidet? Und welche Merkmale und Charakteristika sind einer indischen Gästestruktur zu Eigen?
Die Arbeit von Katharina Knapp versucht in erster Linie, einen mehrdimensionalen Bezug zu einem Land herzustellen, das einen wahren Schmelztiegel an ethnischer, religiöser und geografischer Vielfalt repräsentiert. Es werden dabei ein übersichtlicher und überschaubarer Leitfaden im Hinblick auf die unterschiedlichen Ausprägungen einer indischen Gästestruktur erstellt, sowie etliche Merkmale des indischen Outbound-Reisemarkts analysiert. Die Miteinbeziehung fachlicher Kompetenzen unterschiedlicher, in diesem Gebiet versierter Experten eröffnet interkulturelle Blickwinkel, die unter Umständen zu einer weiteren Beschäftigung mit dieser Thematik anregen
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Durch die Inputs der Experten sowie die ausgewählter Verbraucher können grundlegende Bedürfnisse indischer Reisender und erste Ansätze zu einem adäquaten Umgang mit Gästen aus Indien definiert werden – diese fallen einerseits in die Kategorie grundlegender Kernkompetenzen und werden andererseits als mögliche Begeisterungsfaktoren bewertet.
Wenn Sie Interesse an dieser Abeit haben, setzten Sie sich direkt mit Katharina Knapp in Verbindung.